SPComms provides strategic communications and brand consulting for organizations whose work deserves a clearer story.
Clarity in four weeks. A Messaging Platform that lasts.
For organizations whose work is stronger than their ability to talk about it. The messaging feels inconsistent, the positioning has drifted, or you've never quite landed on language that captures what you actually do and why it matters.
Your senior communications leader — embedded, strategic, and ready now.
For organizations without a senior communications leader — or navigating a transition that requires one. I embed with your team to own the communications function: shaping strategy, managing external vendors and agencies, developing thought leadership, overseeing brand and messaging, and providing real-time counsel to leadership.
Strategic launch leadership, from plan to post-launch handoff.
Launches fail not because the work isn't good, but because the story, sequencing, and channels aren't aligned. This engagement builds the full go-to-market plan and stays with you through launch and into the early post-launch period.
Not every need fits a defined package. I also work with organizations on a project or retainer basis across:
The words that make your work impossible to ignore.
A clear plan for what to say, when to say it, and how.
Build a brand that reflects who you are and where you're going.
Turn your expertise into a platform the market can't overlook.
Give your leaders the voice their vision deserves.
Launch with the story, strategy, and momentum to break through.
Schoolwide had strong relationships with its district partners, but its professional development offering lacked structure: disconnected days on topics with little throughline. Through stakeholder interviews across leadership, a new annual partnership model was designed, named, and taken to market: Partners for Progress — a proprietary methodology (the LIFT framework), a tiered plan architecture, and a full suite of sales and marketing materials.
In the first selling cycle, four districts signed on — including a new partner that committed to a 3-year curriculum audit and implementation partnership.
Koalifyed, a Stagwell Tech company, had a sophisticated platform — including industry-leading fraud detection — but hadn't yet introduced itself to the market. I led the public launch, spanning brand identity refinement, product narrative, PR strategy, and internal activation across the Stagwell agency network.
Top-tier trade coverage in MediaPost and PRWeek featured the CTO alongside beta client P&G Beauty. Targeted presence at ShopTalk converted conference visibility into early client pipeline, and the Stagwell network became a distribution engine from day one.
When Stagwell merged legacy media agency Assembly with ForwardPMX, the result was a complex organization carrying multiple brand identities. As Global VP of Marketing, every dimension of the rebrand was owned end-to-end: creative direction with GALE, all website content, PR strategy and execution, GTM launch, and internal adoption across 1,600 people globally.
Top-tier coverage in Adweek and AdAge at launch. Fast internal adoption across markets, and the sharpened positioning contributed to winning Lenovo as a global client.
The clearest competitive advantage most organizations have is a story they haven't told yet.
Sara Pollack
Founder, SPComms
I work with leaders and organizations to surface that story — and build the communications infrastructure to tell it consistently, credibly, and at scale. Brand strategy. Positioning. Thought leadership platforms. Go-to-market. Executive communications. The through-line is always narrative: what you stand for, why it matters, and how to make the market feel it.
I've done this work inside fast-moving agencies, growing education companies, and complex global organizations. Now I bring that experience to organizations that need senior strategic thinking without the full-time overhead.
On AI: I use it as a tool, not a substitute for strategic thinking. The judgment, the narrative instinct, the diagnosis — that's still the human work. And it's where I focus.
